My ENDEAVOUR IS TO HUMANIZE
USER EXPERIENCE & BRAND EXPRESSIONS
Hello, My name is Shobhit and I am a seasoned Creative Executive & Design Strategist. I tap into what we as human beings, naturally love, need and want. I understand and learn people to shape meaningful experiences, interactions & stories that they love & enjoy.
Just like a Ui/Ux has to be more responsive, intuitive & emphatic so does brands
A product/service is a dialog with a user, I map out the best possible way a product/service should function & the direction in which it should take shape. I also help define guardrails for voice, language, tone and behaviors of the Product service experience along with an efficiennt experience design. In a way align any communication, interaction or experience seamlessly with the brand strategy. Humanizing a brand from a mere brand Personality to a strong brand Presence is the core focus of my work; Taking Brand Personality to a Presence & an mere Brand Expression to an awesome Experience. .
CLICK TO VIEW PROJECTS
Interaction Design : Ui/Ux
Product Service Systems
Brand Guidelines & Expressions
Social & Digital Strategy
Brand Narrative & Content design
User Testing & Prototyping
WORKING SINCE 2010
My passion lies in aligning the Product - Service experience with the Brand, that is based on the backbone of User research, creative direction & a design strategy. Dedicated to advancing products and marketing initiatives with design thinking and working through challenging details, I also enjoy taking initiatives which break boundaries of conventional marketing and brand strategy by creating efficient and effective design solutions.
For me both Product Design & Brand join forces at the intersection of Human-centered Design thinking. It is my expertise to take a step back – tackle complex tasks and transform them into simple experiences. Curious, driven, collaborative,
I always approach Design with an attitude of ingenuousness and exploration.
Associate Director, FAASOS
Product Design & Brand Experience
2016 - Present
Heading the UX Design and Brand Expressions of the Faasos : Foodx Family.
Leading the product design team for new products and user experiences in food delivery & discovery. Helping reform the overall brand strategy of the Faasos family and the customer experience. Supporting Brand Design & Visual Design of the offline and online touchpoint of all inhouse Food brands & cuisines of Foodx
Focusing on new enterprise products in food delivery & New Food brands in Faasos family. Trying to transform culture from engineering to design-driven.
Helping create an overall vision, then diving into selected projects along with VPs
CREATIVE HEAD, Housing.com
2013 - 2016
Collaborated on new initiatives - Commercial rental spaces - UX & product development.
Successfully Launched & initiated the new Housing brand. During my 2 years in organisation I cemented the brand Housing Experience & spearheaded the major brand campaigns & strategy at Housing. Acting as brand guardian, keeping senior management, colleagues and partners on track in implementing and activating and growing the brand in line with brand identity.
Developed right messaging, brand assets & guidelines for design & every touchpoint of various Stakeholders. Formed the in-house design team which provided best practices, guidelines and assets to bring brand experience to life.
DESIGNER, i-AM BRAND EXPERIENCES
Worked closely with leading Banks , Corporates & Government services like Jetking, Mumbai Police and Percept ( Sunburn ) to identify benefits & communication strategy for key audiences of the brand. Designed & Developed strategic brand experiences like Banking communications, Interaction Design strategy and Environmental Spaces.
COMMUNICATION DESIGNER, LOKUSDESIGN
Primary Projects : Museum design - Gandhi Experience Centre, Space & communication Design of Museums. Product Identity & Packaging of the Family of products for Virbac animal health, France.
- Best Student @ Convocation, MIT
- Housing.com, CMO Asia Award
- Emerging Brand Award,
- Best New Brand, Product and Service Launch
- Best Use of Social Media
- Marketing Campaign of the Year
- Best Entry, Canada Film Festival
MIT Institute of Design, Communication Design
TRAITS THAT DRIVES me